Rado

rado xeramo The cornerstone of the successful history of the Rado company was laid in 1962 when it introduced the world's first scratchproof watch. Although the introduction was met with doubts and skepticism, within a few years, the watch turned out to be very successful. The entrance into thus-far unexplored fields of technology and materials enabled the realization of an agelong dream: a dream to own something that holds its beauty and value for an unlimited length of time.

While other brands use traditional materials such as gold, brass or steel, Rado relies on scratchproof materials of the future: sintered carbide, sapphire crystal, hi-tech ceramics and hi-tech diamond. Such materials are the point of departure for watches that have a peculiar character and a special charisma - not only thanks to the use of completely different materials but also the typical design of Rado that, without compromise, reduces everything to its essential substance.

Rado materials

rado ceramicaMaterials that dreams are made of: Scratchproof sintered carbide: the production of the sintered carbide requires a challenging process: semi-finished products are pressed from wolfram powder or titanium carbide powder under a pressure of 1000 bar. Then the semi-finished products are pressed in the sinter furnace under a temperature of 1450 degrees of Celsius to their final shape. At the end, dozens of other operations are required before the glossy tungsten carbide Rado is finally created.

Scratchproof sapphire crystal: The starting material for manufacturing the crystal is also a powder. It crystallizes under a temperature of 2050 degrees of Celsius into a sapphire flask, which is then used by highly specialized diamond milling machines to produce circle slices. Every single crystal is then calibrated, beveled and polished. The final products are the limpid, highly resistant "transparent shields," which protect the Rado watches from scratching for good.

rado carpe diemHigh tech ceramics: The "Super-material" high tech ceramics has gained a lot of popularity in the past few years. Aside from its use in highest-level medicine and in Formula One, it has become famous primarily thanks to its use in space. The high-tech ceramics possesses not only high resistance to heat, scratching, and wear, but is also very pleasant to touch.

High-tech diamond: After several years of intense research, the Rado technicians have succeeded in transforming carbon into nano-crystallic diamond seeds. By way of process optimization, these seeds are possible to isolate as homogeneous diamond layers, which are later used to produce the sintered carbide components that impart the shape. The result is a high-tech diamond - a material that is unbeatable in its hardness and durability.