Maurice Lacroix

The Desco von Schulthes AG business organization began in 1975 in Saignelégier, 40 km away from La Chaux-de-Fonds at the place where many world-famous watch-making companies emerged production of a new Swiss trademark.

Maurice Lacroix - Tomorrow's Classic

Master piece
Double RétrogradeThe main motto of the Maurice Lacroix Company has always been Tomorrow's Classic. Its models are composed of ETA movements, which are especially for the Master Piece range manually transformed by local watchmakers to include unusual complications such as moon phase or three time zones. Maurice Lacroix not only offers complicated watches for men, but doesnt forget its offer about women too and introduces many elegant quartz models; even gold and diamonds are not absent.

The Maurice Lacroix brand has become famous mainly due to the support of the most beautiful women of the world. Since 2000 Maurice Lacroix has been the official sponsor of the Miss USA and the Miss Universe competitions.

Maurice Lacroix
perfect processing Thanks to the perfect workmanship and the respect to watchmakers tradition and, last but not least, timeless design, Maurice Lacroix occupies a prominent rank within its category among Swiss brands.